Screenshot of Forever Hands online store

Forever Hands - Scaling across 9 countries

YEAR

2022-2025

ROLE

Shopify Dev & Growth Strategist

Company

Forever Hands

About THE PROJECT

I joined Forever Hands early on, working closely with the founder of the company, to lead all things marketing — including the Shopify store. What started as a small DTC brand has now expanded into 9 markets, thanks to strategic scaling and consistent, high-performance execution.

Together, we’ve turned a simple, single-product store into a conversion machine. We implemented upsell funnels, tested complementary products to boost AOV, and built a successful affiliate network to diversify traffic beyond paid and organic campaigns.

The current storefront launched last year, fully rebuilt to maximize CRO — and the results speak for themselves:

  • 8%+ conversion rate during peak season
  • Only 40% cart abandonment
  • Year-over-year revenue growth

With clean UX, fast load times, and strategic product positioning, Forever Hands proves that even the simplest store can scale — with the right setup.

Check out the store
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